Google's 200 Ranking Factors

Google’s 200 Ranking Factors [INFOGRAPHIC]

Ranking on Google is tough. Their algorithm takes into account over 200 ranking factors. Staying on top of them all can be a nightmare.

This infographic from SingleGrain and Backlink is an excellent resource to help you stay on track of the various factors influencing your ranking on Google.

We hope you find it useful (Click image for LARGER Version).

A Look at Google's 200 Search Ranking Factors (Infographic)

About Omar Kattan
Omar is MD & Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.
Omar Kattan
Omar Kattan

Spot on Darren. They are getting better at distinguishing between average content, good content and great content; this is a huge difference for site owners as average no longer "flies".

Darren Fullerton
Darren Fullerton

Thanks for this Omar, nice Infographic. Google would like us to think that's it has changed over the past few years but I find that fundamentally it's still all about good content and good likes. I suppose that's the main change, it can now distinguish between good and bad better, still not perfect but at least its getting there. Hope you're well and enjoying Dubs, I'll look you up next time I'm there.


Thanks for sharing this great list Omar. I guess the issue for most companies is not knowing the ranking factors anymore but finding a way to try and match as many of them as possible. And with more complexity thrown into the mix by Google every day the resources needed to achieve good organic performance are much greater than they were 5 to 10 years ago. The rewards for succeeding however are priceless

Omar Kattan
Omar Kattan

You're welcome Etienne. Yes, Google's constantly changing algo is keeping webmasters on their toes. One factor that has never changed however is that good content has always and will always remain king.


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