Mobile Advertising - MADWORLD Dubai - May 14-15

My Recent Presentation at “MadWorld” Mobile Advertising Event – Dubai

I recently spoke at MAD World, the region’s premiere mobile event; the topic of discussion: “How to Create Attention Grabbing Clickable Ads That Simplify The Path to Purchase”.

My presentation in a nutshell:

It’s not a one shoe fits all solution. Each mobile campaign is different and depends on various factors.

To be thorough, follow this structure:

  • Understand the path to purchase  – I referenced McKinsey & Company’s consumer decision journey.
  • Know Your Mobile Consumer (Usage Behaviour)
  • Define Your Mobile Campaign Objectives
  • Create Your Mobile Campaign (included some of my favourite case studies – see below)

The presentation, on SlideShare

Photos from the event

Omar Kattan - Mobile Advertising - MADWORLD Dubai - May 14-15

Speaking at the MadWorld Mobile Advertising Event – Dubai.


Mobile is the Lover

Referencing the Microsoft Advertising/BBDO: Meet the Screens study – “Mobile is the Lover”.

Case Studies

The case studies referenced in my presentation are perfect examples of brands using mobile to meld on and offline and using different types of mobile ads to provide value, entertainment and immersive rich media experiences to communicate their message.

AXA Car Insurance

Tesco Korea (Brilliant!)

Volvo Display & Video Ads

About Omar Kattan
Omar is MD & Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.


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