6 Twitter Tips to Help You Market Effectively

Twitter is an excellent marketing tool. Used effectively, it can help you develop a one-to-one relationship with current and prospective customers.

Here are six Twitter marketing tips that can help you connect with your audience and grow your client base.

1. Do not alienate your audience

If you’re using Twitter for business, don’t use it to chat with your friends about the latest rejected Arab Idol or X-Factor contestant. Your followers will not appreciate it and this may reflect negatively on your brand.

Remember, most people lead busy lives and don’t want to be bombarded with non-relevant Tweets. If you’re building a following to market your business, respect their time and make sure you’re only posting content and links that are useful and relevant to them.

2. Comment strategically

Be useful when you reply to other tweets. Don’t post comments such as “I like it” or “That’s great.”  These types of comments do not provide value to the Twitter conversation.

Instead, send links that answer questions or post tweets that add value to the ongoing discussion. If your tweets are thoughtful and relevant, you can firmly plant yourself as an authority in your niche and reap the eventual rewards.

3. Make sharing easy

Sharing is at the heart of Twitter marketing. It’s one of the many ways to help your content go viral and drive more traffic. This is why it’s very crucial to make it as easy as possible for your readers to tweet your content.

One way to do this is by adding tweet/retweet buttons on your website. You can install these plug-ins from the official Twitter website or search online for other free resources.

4. Keep to your niche

One way for your prospective followers to find you is via the Twitter search box or icon on your site.  Another way is to go out and search for them.  Include yourself in other people’s conversations by searching Twitter for industry-related keywords.

Chances are, you’ll find someone who’s asking a question about your industry. You can reference your website by adding links to your tweets that will, in turn, increase your subscribers.

Make sure however that you limit your tweets to topics that are related to your niche. If you’re a tax accountant, don’t suddenly start tweeting about Brazilian waxing or aromatherapy.

5. Keep tabs on your competitors

It’s important to keep an eye on your competitors and their followers. These are potential clients that you can poach. If both you and your competitors are talking about similar topics, those following your competitors may also want to follow you.

In some instances you may be able to reach out and send (@) friend requests, but try to stay away from such practice as you may risk being seen as a spammer.

6. Don’t forget the #Hashtag

Hashtags help people who’re just coming in to the conversation to understand what the tweet is all about.

Adding hashtags to your Tweets makes it easier for people to find you.  Hashtags have a pound (#) sign in front of them (e.g., #food, #business). A general practice is to include no more than 3 hashtags per tweet.

In a Nutshell…

When you think about it, Twitter marketing is not that complex. It’s all about being helpful and providing value to your followers. If you follow this mantra, you should have no trouble marketing your business and expanding your client base through Twitter.

Over to you…

Do you use Twitter for marketing your business? What tips can you add to this list?  Share below…

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Omar is Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

3 Responses to “6 Twitter Tips to Help You Market Effectively”

  1. Dan
    May 24, 2011 at 10:36 am #

    Excellent post, I couldn’t agree more. Sadly, I see professionals not interacting properly and only advertising their own website. I’d say it’s very important to be helpful to anyone who has a question about the niche you’re in. 

  2. Omar Kattan
    June 13, 2011 at 2:09 pm #

    Thanks, glad you enjoyed it :)

  3. Omar Kattan
    June 13, 2011 at 2:10 pm #

    Absolutely, thanks and gald you found the post useful Dan

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