Here are some of the ones that stand out:
- Harley-Davidson (Becky Segovia? Seriously!) H-D’s mediocre digital performance is covered on BrandStories.net.
- IKEA (Madeline Machen?? Although, to be fair to them, they’re on there, but missed the opportunity to own their name!)
- Nike (Again, kinda on there but “Nicole E” has beaten them to the punch!)
You get the picture.
Now, I’m not saying you must/should use the site, but at a minimum, register! It’s good practice, and the perfect safeguard against pesky cybersquatters!
The process is not difficult. Follow these steps:
1. Register for a Pinterest Account.
2. Authenticate Your Account
Once you receive the invite, you will be asked to register. There are 2 ways to do so, either through Facebook or Twitter. If you’re a brand, unfortunately you can only do it through Twitter currently (assuming you have one?). Follow the instructions to connect your Pinterest through Twitter.
3. Add Your Logo & Bio
You can either upload your own logo or choose to use your Twitter one. Also add a brief friendly bio explaining why you’re on there and why people should follow you.
4. Start Pinning
- Pin from various sources rather than just your own. Make sure you don’t violate any copyright!
- Engage with other pinners. Pinterest is a community, treat it as such. Repin from and engage with other users by commenting and liking other pins.
- Create multiple boards, not just one. Make sure they’re interesting and well described.
For more tips and case studies, read my popular Pinterest guide for brands and feel free to ask question below.