[HOW TO] Register Your Brand On Pinterest. Do It Today!

I continue to be surprised by the number of brands that have yet to sign-up to Pinterest.

Here are some of the ones that stand out:

You get the picture.

Now, I’m not saying you must/should use the site, but at a minimum, register!  It’s good practice, and the perfect safeguard against pesky cybersquatters!

The process is not difficult.  Follow these steps:

1. Register for a Pinterest Account.

Currently, Pinterest accounts are by invite only.  You can request an invite but it takes a while.  Contact me if you want an invite. And follow me once you join ;).

2. Authenticate Your Account

Once you receive the invite, you will be asked to register.  There are 2 ways to do so, either through Facebook or Twitter.  If you’re a brand, unfortunately you can only do it through Twitter currently (assuming you have one?). Follow the instructions to connect your Pinterest through Twitter.

3. Add Your Logo & Bio

You can either upload your own logo or choose to use your Twitter one.  Also add a brief friendly bio explaining why you’re on there and why people should follow you.

4. Start Pinning

Some tips:

  • Pin from various sources rather than just your own. Make sure you don’t violate any copyright!
  • Engage with other pinners. Pinterest is a community, treat it as such. Repin from and engage with other users by commenting and liking other pins.
  • Create multiple boards, not just one. Make sure they’re interesting and well described.

For more tips and case studies, read my popular Pinterest guide for brands  and feel free to ask question below.

Happy pinning! :)

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Omar is Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

3 Responses to “[HOW TO] Register Your Brand On Pinterest. Do It Today!”

  1. Keri Rabago
    June 10, 2012 at 9:26 am #

    I have used pinterest on my website and the result was great, it jumped from #124 to #3 in less than 3 weeks time.

    The key is we must got our website pinned and repinned by many people, which is the toughest part. Most of pinterest users won’t doing repin when they aren’t like what we pinned.

    I do simple thing to outsource it on fiverr and got my site pinned by 75 people, I don’t know how can he did it just search by typing pinterest on fiverr and you will find it on the TOP. Many other seller offer pinterest service on fiverr but in my experience they can’t make my website increase in SEO. I don’t know why.

    As I know currently pinterest is best for SEO for 3 reasons:
    1. Once our website pinned it has 3 backlinks counts. 
    2. You need to ping the links of your pins to the to get your website increase in SEO.
    3. Even not support anchor text (except the url link), it’s still perfect for placing our keywords in description. Google will FIND it!!

  2. Omar Kattan
    June 10, 2012 at 9:49 am #

    Thanks for sharing Keri.

    That’s quite a remarkable jump in positions! 

    I agree, re-pins expose your content to more users and therefore it has more of a chance of getting shared outside of Pinterest.

    Unfortunately though, recently, Pinterest added nofollows to links, so they no longer pass seo value. 

    I believe the profile link still does, but that’s an image.

    Thanks for the tip on pinging your link, very useful :)

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