[How to] Get More Facebook ‘Likes’

Every small business should have a Facebook Fan Page or account. Social networking bridges the gap between people from different locations and walks of life. When used to its full potential, Facebook can bring in more customers and can improve your revenue exponentially. The “Like” button in particular is a powerful tool because it allows an update to appear in a fan’s News Feed.

A “Like” is difficult to procure. A lot of work needs to be put into a Facebook Fan Page to make it attractive to potential customers. Here are some changes that you can make to lure in more fans:

First Impressions Last

This may sound like a cliché, but first impressions do last. A site with poor content or unattractive layout will make a reader disinterested. It is essential to maintain an organized page with critical information that is easily accessible. You need to post attractive photos that showcase your products or services. Make sure that posts are professional and gripping.
The content of the page should also immediately grab the interest of the readers. Status messages should be interesting and should be beneficial for the customers. It will also help to post links to external contents that support your business. There should be a variety of posts utilizing the different types of medium available in Facebook.

Fan Interaction

Fans should also feel that they are welcome to the page. Aside from providing regular updates and content, engage your customers by asking questions and taking polls or surveys. Encourage them to ask questions, and make sure to reply to the comments no matter how inconsequential they may seem. Be appreciative of their presence on the page, and acknowledge their contributions or comments. Even negative comments can work to your advantage with the proper spin. Assuring your customers that you will work on improving the product or addressing their concerns will reflect on how hands-on you are with the business. You can also reward loyal customers or fans by giving special discounts and promotional items.


Advertising with Facebook will cost you money, but this is a great way of reaching out to a targeted audience. For a small amount of money, Facebook can help promote your site to a specific age group, location, or interest.

Use Your Friends

Your friends can help you reach more contacts. Ask them to share your page to their contacts. Customers are more likely to respond to fan pages when they know who runs it or know who promotes it. You can also tag your friends on photos or posts relating to the page. Make sure that your friends do not mind you tagging them because they may not be comfortable with having advertisements posted on their timelines.

Use Other Tools

There are many tools available to improve your Facebook Page likeability. Other social networking sites such as Twitter and LinkedIn can be used to complement your business. Make use of your existing contact list to invite friends to like your page. You can also join Facebook Groups and promote your site within the group. This is a surefire way to reach people with a common interest.

You can go the extra mile by connecting with businesses that complement yours. Search for Facebook pages that sell products or services that can be marketed with yours and try to collaborate with the page administrator. You can create a special event that would highlight your products, and you can help each other out in improving your businesses.

Aggressive social networking has proven to have a positive impact to small businesses. Awareness is key to the success of a business, and social media provides this avenue to a limitless number of potential customers.

About Omar Kattan
Omar is MD & Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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